Pravana is a holistic hair care line that believes in pairing the latest in biochemistry with time-proven natural ingredients. Pravana hair care melds together european artistry, ancient Mayan natural botanicals and innovative American technology.

All Pravana products contain the Naturceutical Complex which gives moisture, elasticity and suppleness to dry and nutrient depleted hair. With keratin amino acids, silk amino acids and wheat protein.

Pravana Shampoos are truly sulfate-free so that hair color lasts longer without stripping and damaging sulfates. Also Pravana products are free of Cetrimonium Chloride, MEA and DEA.

What Makes Pravana Better?

1. 80 shades of colors that perform as permanent and no-lift demi-permanent color

2. 8 Super Lights & Lightening Booster to expand the opportunities of blonding

3. Pravana’s exclusive Artificial Hair Color Extractor with no-bleaching agents that extracts only artificial hair color without affecting the natural base color of the hair

4. Silk amino acids act as “carrying agents” to help drive color deep into the hair fiber, providing unmatched coverage, color vibrancy and durability.

5. Human hair keratin amino acids provide protection, strength and brilliant shine.

"We not only partner with a company that provide quality products, but we partner with a company that provides a quality service."

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